1. Introduction
Welcome to PaisaWise. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
a) Information you provide directly:
- Name and email address when you subscribe to our newsletter
- Name, email and message when you fill our Contact form
- Any other information you voluntarily provide
b) Information collected automatically:
- IP address and browser type
- Pages visited and time spent on each page
- Device type (mobile, desktop, tablet)
- Referring website (how you found us)
c) Cookies and tracking data:
- Google AdSense uses cookies to show relevant ads
- Google Analytics uses cookies to track website traffic
- You can disable cookies in your browser settings at any time
3. How We Use Your Information
We use the information we collect to:
- Operate and improve our website
- Send newsletters and finance tips (only if you subscribed)
- Respond to your queries and comments
- Analyse website traffic using Google Analytics
- Show relevant advertisements via Google AdSense
- Comply with legal obligations
4. Google AdSense & Third Party Advertising
We use Google AdSense to display advertisements on our website. Google uses cookies to serve ads based on your prior visits to our website or other websites. You may opt out of personalised advertising by visiting Google Ad Settings.
Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website. These third party cookies are governed by each provider’s own privacy policy.
5. Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website only. Google Analytics collects only the IP address assigned to you on the date you visit, not your name or other identifying information.
6. Data Sharing & Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following situations:
- With service providers who assist in operating our website (e.g. hosting, email)
- When required by law or to protect our legal rights
- In the event of a business merger or acquisition
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Newsletter subscribers’ data is retained until you unsubscribe. Contact form data is deleted after 90 days.
8. Your Rights (Indian Users — IT Act 2000)
Under Indian law and our policy, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Withdraw consent for newsletter at any time
- Lodge a complaint with the relevant authority
To exercise any of these rights
9. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. We encourage you to review this page periodically.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us.